NYC Based - Welcome to Some Shelly

social content + photography

Photo by Remy Park

Photo by Remy Park

Hi there!

Some shelly is a creative brand founded by Shelly Xu. this brand was formed out of shelly’s passions of content creation, collaboration, and creativity.

Some Shelly partners with lifestyle brands + influencers to create authentic and on-brand social content.

NYC + NJ Based - Available worldwide

About Shelly -

Lover of twinkly lights, puppies, good music, endless laughs, dancing everywhere, and capturing moments through the lens.

I strive to be as creative as I can be. I have created content for companies including Village Marketing, Anthem Style + Gift, Shop Barbu, Playa Bowls, Elements Fitness Studio, and more. I work with companies + people that have the same values and intentions as I do. I specialize in lifestyle + brand photography and have a special love for collaborating with influencers + bloggers.

Want to create together?



& Partners

I am proud to say that I have worked with such amazing companies + people. Here are just a few.


Village Marketing

An influencer marketing agency + studio that helps their clients connect with the most influential social media personalities by curating on-brand collaborators that deliver the best content to impact business.


Shop Barbu

An affordable, female owned, trendy online women's clothing store created by YouTuber: Natalie Barbu. This brand is influenced by Natalie’s travels around the world.



A clothing, accessories, & gift boutique, that draws inspiration from all corners of the cultural universe: fashion, music, street style, blogs, Instagram...you name it.


Pavana Yoga

A yoga studio based in Hoboken, NJ that uses state of the art sound and lighting. They create different environments from around the world using music + light. Pavana Yoga is pure, air, wind, and soul.

Want to work with me?

Fill out the form below and let me know what you would like to create together!

Name *